Kierstan's Blog

      Now we all know the brand Hydroflask. They have expensive, double insulated, stainless steel water bottles. These water bottles come in many sizes and colors, anywhere from 12 oz to 64 oz, from Starfish Orange to your own custom design. Hydroflask has become a household name for my family. Everyone in my family has one and we all use them on a regular basis. I love how many colors and sizes they come in! I have a yellow one and I absolutely love it. I can leave ice water in it all night and come morning it still has ice in it. Not only does Hydroflask have water bottles, but they also have cooler bags, hydration packs, food jars, and a multitude of accessories for their water bottles.       When looking at this brand I was also looking for the reason why they chose water bottles instead of just coolers or hydration packs. I was looking for their Value Proposition. When Hydroflask was being built the owner was motivated by the idea of making ...

     So, I went to the store the other day and reached for a Coke. When I looked at the Coke I grabbed it was some thing called Coca-Cola Zero Sugar Byte. I was just staring at it and I thought, "what in the world?!" So when I saw this article I knew I had to do a review!   Coca-Cola's Value Proposition is "Better Taste, Better Feeling." This value proposition evokes feelings of positivity and happiness in its consumers. It pulls on the emotions of the consumers; it makes the consumers feel like their life will be better with a Coke in their hands.          Coke has so many flavors, anything from the Classic Coca-Cola to something like Coca-Cola Starlight. However, Coca-Cola took a somewhat new approach to advertising this new product. Coke used a gaming platform called Fortnite to advertise this new flavor. Coke partnered with a company called PWR and made an island called Pixel Point Island. This island is a place where visiting g...